CONSUMER GOODS
Crowded category? Skeptical consumers goods? Big growth goals? Perfect.
Agency Squid is a CPG marketing and advertising agency built to help consumer goods brands do the hard thing: stand out, scale fast, and actually connect.
From turning B2B giants into consumer brands, to making science and functional benefits feel human, to launching first-of-their-kind products in brutally competitive categories, we build CPG brands people choose, trust, and buy again.
Strategy first.
Creativity with teeth.
Growth you can measure.
From legacy leaders to category challengers, we turn ambition into action—and ideas into commercial momentum.
A CPG Agency That Starts With the Person, Not the SKU
Because people don’t buy products. They buy meaning, ease, and confidence. Growth in modern CPG doesn’t come from louder claims or more SKUs. It comes from understanding why people care, what holds them back, and what makes choosing you feel obvious. How we build consumer goods CPG brands that break through:
Deep segmentation that drives decisions
We uncover behavior-led personas to understand occasion, mindset, and motivation—then design brand systems that convert in real environments: cold box, back bar, e-commerce, and sampling.
Built for culture before it shows up in sales data
Moderation. Wellness. Sober-curious occasions. Convenience-channel impulse. We spot shifts early and design for the next ritual, not the last one.
Confident across the gray space
Today’s drinkers move fluidly between full-proof, low-ABV, and no/low. We build portfolio architecture and messaging systems that feel intentional across every occasion—without brand dilution.
Craveable clarity, not category jargon
Ingredients, process, ABV, benefits, and provenance—translated into simple, desirable stories that sell in seconds, not paragraphs.
Designed for the moment “yes” happens
Our work is engineered to perform where decisions are made fast: cold box, back bar, e-comm scroll, sampling table, distributor pitch.
Systems, not one-off campaigns
We build scalable brand platforms that hold across packaging, social, retail, paid media, experiential, and trade—without losing soul or consistency.
CPG Creative Proven on Shelf and in Cart
The proof is on the shelf—and in the numbers
Costa Farms
Transformed the nation’s largest grower from white-label supplier into a consumer brand. Result: 70% new customer acquisition and growth that pushed the business past $1B in sales.
Zesty Paws
Reframed pet supplements from clinical to joyful—using humor and emotional truth to drive double-digit sales growth, category-leading brand lift, and lasting cultural relevance.
Mighty Pop
Launched a first-of-its-kind functional soda built on pre, pro, and postbiotics—earning national distribution, trade buzz, and rapid retail adoption in a crowded wellness space.
Noonan Golf Co
Built from scratch for a new generation of golfers—Millennials, Gen Z, and women—by making the game more inclusive and fun. Within one year: 25% growth in brand awareness, sales in all 50 states and 11 countries, retail placement with 2nd Swing and Play It Again Sports, and nearly 10% Amazon market share in golf accessories.
Back to Nature
Repositioned a legacy snack brand for modern snack surfers tired of choosing between taste and better-for-you. By eliminating the trade-off and grounding the brand in emotional ease, we built a scalable platform designed to cut through category tension and drive long-term growth across digital, social, and retail.
Nuleev CBD
Launched and scaled a wellness brand in a highly regulated category using education-led positioning and culturally fluent creative. Result: $10K/month in online sales and expansion from two to four brick-and-mortar locations in six months.
Testimonials
What our clients have said about our work
Reach Out
Let’s talk about what’s working and what's not—and build the bold, strategic, scroll-stopping brand that connects the way you want it to.