Adult Beverage Marketing | Changing Landscapes
Category: Expertise / Miles Marmo
Agency Squid has been helping brands navigate all aspects of the the adult beverage space, from launching new brands, creating categories within categories, to shifting brand perception for both consumers and the B2B audience within the three tier system. Our...
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CATEGORIES
CANarchy | Oskar Blues Brewery creates Spirits by Oskar Blues
Case Studies
August 01, 2023 / Miles Marmo
Oskar Blues is one of the nation’s largest craft brewers and leads the “in a can” movement with best-selling products like Dale’s Pale Ale. While the craft beer segment continues to experience steady growth, Oskar Blues had identified spirits as...
Great Waters Financial
Case Studies
March 31, 2023 / Miles Marmo
When the Great Waters Financial Digital Operations Manager reached out to us to inquire about building out a new branding strategy, website design, and marketing campaign strategy, we had no idea they would be disrupting the retirement services financial institution.
Financial Services Marketing | Getting Attention in a Me Too market
Expertise
September 20, 2023 / Miles Marmo
Although retail banking helps consumers build wealth for the long term and provides credit for major purchases and projects, new technology is driving substantial change in the way people interact with the industry. Brick and mortar banking has had to...
RUBIO'S COASTAL GRILL
Case Studies
March 17, 2023 / Miles Marmo
The Rubio’s Coastal Grill chain was unable to pivot during the pandemic throwing them into bankruptcy. They were bought by a venture capital firm who contacted us to help them pivot the fast-casual food company and get a return on...
RENESOLA POWER
Case Studies
February 20, 2023 / Miles Marmo
ReneSola is an international company specializing in providing solar energy to businesses and organizations. ReneSola MN, the Minnesota branch, focuses on working with government programs and municipal utilities to incentivize companies through subscription services to invest in green-energy, community solar...
Adult Beverage Marketing | Changing Landscapes
Expertise
October 02, 2023 / Miles Marmo
Agency Squid has been helping brands navigate all aspects of the the adult beverage space, from launching new brands, creating categories within categories, to shifting brand perception for both consumers and the B2B audience within the three tier system. Our...
Marketing Indoor House Plants | Mental Health, Style, and Finding the right plant
Expertise
February 21, 2023 / Miles Marmo
When Costa Farms came to us with the idea to take their B2B business to consumers we knew there was a need to understand where the category growth was coming from. Indoor house plants are a staple in the home...
Sliq Spirited Ice
Case Studies
February 21, 2023 / Miles Marmo
Jel Sert is the nation’s largest producer of frozen novelties with brands like Otter Pops and Flavor-Ice. This family business was built on bringing innovative desserts to the masses, and with that expertise they wanted to expand into a new...
Building the Better For You Adult Beverage Category
Expertise
September 27, 2022 / Miles Marmo
The concept of better for you adult beverages didn’t really exist in 2016. Brands like Michelob Ultra targeted a small segment of the population by attracting the crossfitters and marathon runners, but the industry largely ignored the shift in consumer...
LUCE LINE BREWING COMPANY
Case Studies
September 22, 2022 / Miles Marmo
Luce Line Brewery is a new brand bringing craft beer and craft hard seltzer to the northern suburbs of Minneapolis. As a new entity located in a transitioning community on one of the busiest bike trails in Minnesota, the brand...
Marketing Wine to Millennials
Expertise
September 27, 2022 / Miles Marmo
Since the beginning of time, the wine industry has marketed their products based on the old-world – aristocratic châteaux, vistas of vines, caves of barrels, and swirling crystal glasses. Often intimidating a broader audience of new wine drinkers. Breaking that tradition...
The Great Resignation | Resigning Clients
Agency Life
September 22, 2022 / Miles Marmo
Company culture spans well beyond snacks and beer on tap. For us in the creative field the culture can really be defined by the work we do, and who we work with. To us it takes a lot of courage...
LIVE YOUR FIT | FitVine Wine's First National Campaign
Latest Work
September 22, 2022 / Miles Marmo
The wine category has largely stuck to the same marketing playbook: use sweeping shots of vineyards, white men looking longingly into wine glasses, and rich/sultry voices narrating stories of heritage, legacy and Wine Spectator points. FitVine is different. FitVine wanted...
2021 Reflections | applying values to work culture
Agency Life
September 22, 2022 / Miles Marmo
This post is a look back at 2021. It's about what we learned, what we could've done better, where we came from, and what we can do going forward. Please enjoy.
Defining a Category | White Claw Hard Seltzer brand Launch
Case Studies
September 21, 2022 / Miles Marmo
Innovating new products in the alcohol category has helped prop up “big beer” industry the last few years. Mike’s Hard Lemonade plays in that arena and continues to be the scrappy underdog by providing consumers a better tasting product and...
CLARITY HARD SPARKLING WATER
Case Studies
September 22, 2022 / Miles Marmo
Eel River Brewing is the country’s first 100% certified organic brewery and regionally has had great success in northern California and southern Oregon. They observed that not everyone who visited their “on-premises” operations was looking for a microbrew. The large consumer...