Adult Beverage Marketing | Changing Landscapes

March 24, 2023 / Miles Marmo

Although retail banking helps consumers build wealth for the long term and provides credit for major purchases and projects, new technology is driving substantial change in the way people interact with the industry. Brick and mortar banking has had to...

March 17, 2023 / Miles Marmo

The Rubio’s Coastal Grill chain was unable to pivot during the pandemic throwing them into bankruptcy. They were bought by a venture capital firm who contacted us to help them pivot the fast-casual food company and get a return on...

February 20, 2023 / Miles Marmo

ReneSola is an international company specializing in providing solar energy to businesses and organizations. ReneSola MN, the Minnesota branch, focuses on working with government programs and municipal utilities to incentivize companies through subscription services to invest in green-energy, community solar...

March 03, 2023 / Miles Marmo

Agency Squid has been helping brands navigate all aspects of the the adult beverage space, from launching new brands, creating categories within categories, to shifting brand perception for both consumers and the B2B audience within the three tier system. Our...

February 21, 2023 / Miles Marmo

When Costa Farms came to us with the idea to take their B2B business to consumers we knew there was a need to understand where the category growth was coming from. Indoor house plants are a staple in the home...

February 21, 2023 / Miles Marmo

Jel Sert is the nation’s largest producer of frozen novelties with brands like Otter Pops and Flavor-Ice. This family business was built on bringing innovative desserts to the masses, and with that expertise they wanted to expand into a new...

September 27, 2022 / Miles Marmo

The concept of better for you adult beverages didn’t really exist in 2016. Brands like Michelob Ultra targeted a small segment of the population by attracting the crossfitters and marathon runners, but the industry largely ignored the shift in consumer...

September 22, 2022 / Miles Marmo

Luce Line Brewery is a new brand bringing craft beer and craft hard seltzer to the northern suburbs of Minneapolis. As a new entity located in a transitioning community on one of the busiest bike trails in Minnesota, the brand...

September 27, 2022 / Miles Marmo

Since the beginning of time, the wine industry has marketed their products based on the old-world – aristocratic châteaux, vistas of vines, caves of barrels, and swirling crystal glasses. Often intimidating a broader audience of new wine drinkers. Breaking that tradition...

September 22, 2022 / Miles Marmo

Company culture spans well beyond snacks and beer on tap. For us in the creative field the culture can really be defined by the work we do, and who we work with. To us it takes a lot of courage...

September 22, 2022 / Miles Marmo

The wine category has largely stuck to the same marketing playbook: use sweeping shots of vineyards, white men looking longingly into wine glasses, and rich/sultry voices narrating stories of heritage, legacy and Wine Spectator points. FitVine is different. FitVine wanted...

September 22, 2022 / Miles Marmo

This post is a look back at 2021. It's about what we learned, what we could've done better, where we came from, and what we can do going forward. Please enjoy.

September 21, 2022 / Miles Marmo

Innovating new products in the alcohol category has helped prop up “big beer” industry the last few years. Mike’s Hard Lemonade plays in that arena and continues to be the scrappy underdog by providing consumers a better tasting product and...

September 22, 2022 / Miles Marmo

Eel River Brewing is the country’s first 100% certified organic brewery and regionally has had great success in northern California and southern Oregon. They observed that not everyone who visited their “on-premises” operations was looking for a microbrew. The large consumer...