CATEGORIES
White Claw Hard Seltzer
Brand Launch
When the parent brand, Mark Anthony Brands (known for Mike’s Hard Lemonade) launched White Claw Hard Seltzer, the spiked sparkling seltzer category was a niche regional category. Without cannibalizing their existing product offering, the parent company developed a truly innovative product for the active, health-conscious consumer who was looking for a flavored adult-beverage alternative to light beer. It was our job to bring the product to market.
Hard Rock Hard Seltzers
Brand Launch
When Stewart’s Enterprise Holdings, Inc. licensed the rights to manufacture and distribute Hard Rock Hard Seltzers, they reached out to us because of our successful experience in the RTD space. Licensing an established legacy brand comes with its challenges – respecting a brand’s history while evolving and taking advantage of a current day opportunity.
Sun Country Airlines
Project
The aviation industry changed dramatically after 9/11 with pilot training coming to a virtual halt which resulted in a deficit of qualified pilots today. Major carriers offer higher salaries, more robust compensation packages, and proven stability making the recruitment marketplace aggressively competitive. Our challenge is attracting the right talent to a small regional/vacation destination airline.
FitVine Wines
Marketing and Creative
FitVine Wine was introduced into a regional market to serve the health-conscious crossfit and yoga audiences who were being ignored by the traditional wine industry. The goal was to create a marketing strategy and execute it to obtain national distribution and convert and acquire a more diverse audience who were looking for a wine with less sugar, fewer calories and carbs, and no flavor additives.
Costa Farms
Marketing and Creative
As the number one horticultural grower in the country, Costa Farms wanted to elevate their “white label” brand to a consumer-facing brand and launch a disruptive, bold campaign that supported both the corporate growth goals and brand marketing vision.