CATEGORIES
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Atomic Dog Hard Cider
Brand Launch
Atomic Dog is a leading producer of hard cider in the North East. With ownership recently changing hands, the brand was looking to make a big push for national exposure and distribution. With consumers drinking less, but drinking up, Atomic Dog was in a unique position to tell an ingredient story and take market share from a stagnating hard seltzer category to increase their footprint across the country. With category leaders like Angry Orchard or Strongbow unable to capture the attention of the better for you consumer, Atomic Dog set out to capture consumer and distributor attention in a big way.
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Costa Farms
Marketing and Creative
As the number one horticultural grower in the country, Costa Farms wanted to elevate their “white label” brand to a consumer-facing brand and launch a disruptive, bold campaign that supported both the corporate growth goals and brand marketing vision.
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FitVine Wines
Marketing and Creative
FitVine Wine was introduced into a regional market to serve the health-conscious crossfit and yoga audiences who were being ignored by the traditional wine industry. The goal was to create a marketing strategy and execute it to obtain national distribution and convert and acquire a more diverse audience who were looking for a wine with less sugar, fewer calories and carbs, and no flavor additives.
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Hard Rock Hard Seltzers
Brand Launch
When Stewart’s Enterprise Holdings, Inc. licensed the rights to manufacture and distribute Hard Rock Hard Seltzers, they reached out to us because of our successful experience in the RTD space. Licensing an established legacy brand comes with its challenges – respecting a brand’s history while evolving and taking advantage of a current day opportunity.
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Libby Wines
Project
Libby is a new “better-for-you” bubbled wine that challenges the traditional conventions of the wine industry. Libby wanted to create a bold on-premise campaign that educated consumers on the new world wine and begin taking on national distribution.
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Sun Country Airlines
Project
The aviation industry changed dramatically after 9/11 with pilot training coming to a virtual halt which resulted in a deficit of qualified pilots today. Major carriers offer higher salaries, more robust compensation packages, and proven stability making the recruitment marketplace aggressively competitive. Our challenge is attracting the right talent to a small regional/vacation destination airline.
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Think Small
Rebrand and Campaign
Think Small is Minnesota’s leading nonprofit organization dedicated to providing early childhood education to children 0-5 and supporting those who help along the way. This included not only educational services, financial support but also a traditional publishing division, Red Leaf Press. Think Small was looking to expand their reach which meant they needed to create cohesive messaging and narrative around all facets and divisions of the organization – from serving and educating providers to connecting parents with resources and informing public policy and advocacy. Their long-term goal is to be the country’s number one resource for early childhood education.
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White Claw Hard Seltzer
Brand Launch
When the parent brand, Mark Anthony Brands (known for Mike’s Hard Lemonade) launched White Claw Hard Seltzer, the spiked sparkling seltzer category was a niche regional category. Without cannibalizing their existing product offering, the parent company developed a truly innovative product for the active, health-conscious consumer who was looking for a flavored adult-beverage alternative to light beer. It was our job to bring the product to market.