When the parent brand, Mark Anthony Brands (known for Mike’s Hard Lemonade) launched White Claw Hard Seltzer, the spiked sparkling seltzer category was a niche regional category. Without cannibalizing their existing product offering, the parent company developed a truly innovative product for the active, health-conscious consumer who was looking for a flavored adult-beverage alternative to light beer. It was our job to bring the product to market.

When Stewart’s Enterprise Holdings, Inc. licensed the rights to manufacture and distribute Hard Rock Hard Seltzers, they reached out to us because of our successful experience in the RTD space. Licensing an established legacy brand comes with its challenges – respecting a brand’s history while evolving and taking advantage of a current day opportunity.

The aviation industry changed dramatically after 9/11 with pilot training coming to a virtual halt which resulted in a deficit of qualified pilots today. Major carriers offer higher salaries, more robust compensation packages, and proven stability making the recruitment marketplace aggressively competitive. Our challenge is attracting the right talent to a small regional/vacation destination airline.

FitVine Wine was introduced into a regional market to serve the health-conscious crossfit and yoga audiences who were being ignored by the traditional wine industry. The goal was to create a marketing strategy and execute it to obtain national distribution and convert and acquire a more diverse audience who were looking for a wine with less sugar, fewer calories and carbs, and no flavor additives.