Adult Beverage Marketing | Changing Landscapes

March 24, 2023 / Miles Marmo

Although retail banking helps consumers build wealth for the long term and provides credit for major purchases and projects, new technology is driving substantial change in the way people interact with the industry. Brick and mortar banking has had to...

March 03, 2023 / Miles Marmo

Agency Squid has been helping brands navigate all aspects of the the adult beverage space, from launching new brands, creating categories within categories, to shifting brand perception for both consumers and the B2B audience within the three tier system. Our...

February 21, 2023 / Miles Marmo

When Costa Farms came to us with the idea to take their B2B business to consumers we knew there was a need to understand where the category growth was coming from. Indoor house plants are a staple in the home...

September 27, 2022 / Miles Marmo

The concept of better for you adult beverages didn’t really exist in 2016. Brands like Michelob Ultra targeted a small segment of the population by attracting the crossfitters and marathon runners, but the industry largely ignored the shift in consumer...

September 27, 2022 / Miles Marmo

Since the beginning of time, the wine industry has marketed their products based on the old-world – aristocratic châteaux, vistas of vines, caves of barrels, and swirling crystal glasses. Often intimidating a broader audience of new wine drinkers. Breaking that tradition...