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CATEGORIES
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Standing Out Among 60,000 SKUs | Building Consumer Goods Brands in Today’s Market
Category Expertise
February 21, 2024 / Miles Marmo
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Helping Businesses Increase their Bottom Line by Engaging Employees
Category Expertise
December 16, 2023 / Miles Marmo
How internal brand campaigns increase employee engagement, retention and recruitment to impact the bottom line.
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Fueling the Wellness Revolution: The Rise of Functional Beverages
Category Expertise
December 16, 2023 / Miles Marmo
The quest for better health and wellness has become paramount for individuals who have shaped the better-for-you industry.
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The Power of Understanding: Using Consumer Behavior and Psychographics to Forge Brand Affinity
Category Expertise
December 16, 2023 / Miles Marmo
We don’t really care about demographics. Sure, they impact the way paid media targets an audience, but what really impacts the decision-making process is behavioral traits. At least that’s our take.
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Financial Services Marketing | Getting Attention in a Me Too market
Category Expertise
December 16, 2023 / Miles Marmo
Although retail banking helps consumers build wealth for the long term and provides credit for major purchases and projects, new technology is driving substantial change in the way people interact with the industry. Brick and mortar banking has had to...
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Adult Beverage Marketing | Building the country's best beverage brands
Category Expertise
December 16, 2023 / Miles Marmo
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Marketing Indoor House Plants | Mental Health, Style, and Finding the right plant
Category Expertise
December 16, 2023 / Miles Marmo
When Costa Farms came to us with the idea to take their B2B business to consumers we knew there was a need to understand where the category growth was coming from. Indoor house plants are a staple in the home...
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Building the Better For You Adult Beverage Category
Category Expertise
December 16, 2023 / Miles Marmo
The concept of better for you adult beverages didn’t really exist in 2016. Brands like Michelob Ultra targeted a small segment of the population by attracting the crossfitters and marathon runners, but the industry largely ignored the shift in consumer...
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Marketing Wine to Millennials
Category Expertise
December 16, 2023 / Miles Marmo
Since the beginning of time, the wine industry has marketed their products based on the old-world – aristocratic châteaux, vistas of vines, caves of barrels, and swirling crystal glasses. Often intimidating a broader audience of new wine drinkers. Breaking that tradition...
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