Adult Beverage Marketing | Changing Landscapes
Category: Expertise / Miles Marmo
Agency Squid has been helping brands navigate all aspects of the the adult beverage space, from launching new brands, creating categories within categories, to shifting brand perception for both consumers and the B2B audience within the three tier system. Our...
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CATEGORIES
Financial Services Marketing | Getting Attention in a Me Too market
Expertise
September 20, 2023 / Miles Marmo
Although retail banking helps consumers build wealth for the long term and provides credit for major purchases and projects, new technology is driving substantial change in the way people interact with the industry. Brick and mortar banking has had to...
Adult Beverage Marketing | Changing Landscapes
Expertise
October 02, 2023 / Miles Marmo
Agency Squid has been helping brands navigate all aspects of the the adult beverage space, from launching new brands, creating categories within categories, to shifting brand perception for both consumers and the B2B audience within the three tier system. Our...
Marketing Indoor House Plants | Mental Health, Style, and Finding the right plant
Expertise
February 21, 2023 / Miles Marmo
When Costa Farms came to us with the idea to take their B2B business to consumers we knew there was a need to understand where the category growth was coming from. Indoor house plants are a staple in the home...
Building the Better For You Adult Beverage Category
Expertise
September 27, 2022 / Miles Marmo
The concept of better for you adult beverages didn’t really exist in 2016. Brands like Michelob Ultra targeted a small segment of the population by attracting the crossfitters and marathon runners, but the industry largely ignored the shift in consumer...
Marketing Wine to Millennials
Expertise
September 27, 2022 / Miles Marmo
Since the beginning of time, the wine industry has marketed their products based on the old-world – aristocratic châteaux, vistas of vines, caves of barrels, and swirling crystal glasses. Often intimidating a broader audience of new wine drinkers. Breaking that tradition...