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Category: Expertise
October 02, 2023 / Miles Marmo
Adult Beverage Marketing | Changing Landscapes
Agency Squid has been helping brands navigate all aspects of the the adult beverage space, from launching new brands, creating categories within categories, to shifting brand perception for both consumers and the B2B audience within the three tier system. Our success has seen brands grow into new markets, reach new consumers, and create new categories altogether.
Our aproach dictates our success
Not all brands are created equal. And approaching the adult beverage space takes more than just a "creative idea." With our team having spent time on the brand side of things we bring a unique perspective to addressing the needs of our clients. We know success isn't just reaching a consumer audience, but being able to address the needs of distributors and retailers alike.
That's why brands all over the country (and sometimes in others) put their trust in us
We don't pretend to you know the brands better than our partners. That's their job. Ours is to work with them to uncover that space where their brand will have the most impact, and connect the dots between that expertise and an audience who will appreciate it. Our expertise fits brands looking to make an impact. We don't have big agencies fees or overhead, and we're senior enough to know what needs to be done without spinning our wheels.
Project to ongoing support, we help brands grow
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Launched Hard Rock Hard Seltzer to immediate national distribution & integration into Hard Rock hotels & casinos :format(webp))
Built a spirits branch of Jel Sert, the nations largest frozen novelty and powered drink producer in the country, and launched their first brand :format(webp))
Supported the White Claw Hard Seltzer brand launch in 2016, not only building the countries hottest brand, but a category within itself :format(webp))
Took FitVine Wine from a Crossfit drink to national recognition, and eventually their purchase by one of the largest wine makers in the U.S. :format(webp))
Helped one of the largest craft brewers in the country to re-establish its dominance in their regional market through multiple product refreshes :format(webp))
Drove the strategy and brand launch of CANarchy's first RTD, expanding their portfolio and distribution network :format(webp))
Established Libby Wine as the on-tap wine for on-premise accounts :format(webp))
Helped the country's largest flavor house create a separate owned-brand arm and built their first tequila-based RTD
How can we help?
Our work is meant to highlight what we've done in the past, but every project is different, and every brand has it's own impact. Regardless of what comes our way, we're always looking at building businesses first and foremost. Let us know how we can help create the next big brand. Just reach out.