A 2026 study from LTK and Northwestern University’s Retail Analytics Council found that 97 percent of CMOs plan to increase creator marketing budgets next year,...
Weight Watchers renamed itself WW in 2018 and lost roughly 600,000 subscribers, with its stock dropping 34 percent in the aftermath. Twitter renamed itself X...
Most brand guidelines documents get opened once, during the handoff meeting, and never again. A brand ownership survey cited by Frontify found 67 percent of...
CMOs are telling researchers one thing and funding another. In the Spring 2026 CMO Survey from Duke University’s Fuqua School of Business, 43.7 percent of marketing...
Most brand positioning work never gets past the marketing department. It shapes a tagline. It shapes a campaign. It never touches the one decision that...
The data landed in May and has been circulating ever since. The 2026 Gartner CMO Spend Survey polled 401 senior marketing leaders across North America, the UK,...
When a brand identity project reaches a CMO’s desk, it often appears as a design investment. New logo. Refreshed colors. Updated typography. Better packaging. However,...
There is a shift happening in how CMOs defend decisions about brand strategy and data-driven marketing. The era when personal conviction, category experience, and creative...
Marketing has never been more efficient, but efficiency alone cannot uncover the social truths that make content memorable. AI tools generate copy in seconds. Content...
