Standing Out Among 60,000 SKUs | Building Consumer Goods Brands in Today’s Market

Category: Expertise

April 08, 2024 / Miles Marmo

Standing Out Among 60,000 SKUs | Building Consumer Goods Brands in Today’s Market

Every person behind the brand(s) they manage deserves an agency that understands how to properly support them. It’s more than a creative idea. It’s the upfront communication strategy tailored to the brand audience(s) where true change is made. And the awareness of how the industry works, who the competitors are in the space, and what the consumers are looking for. We help brands grow by building a strong differential foundation supported by a smart strategic plan with clear, objective thinking. We do this without sacrificing the past investment and well-being of the brand while supporting those individuals who direct the brand. 

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The Agency Squid Advantage

Strategic Brand Development: At Agency Squid, brand development doesn’t start with isn't just about aesthetics; it's a meticulously crafted strategy aimed at resonating with target audiences. Leveraging extensive market research and consumer insights, Agency Squid engineers brands that strike a chord with consumers and create lasting connections. fostering lasting connections.

Creative Excellence: After defining a solid strategy, creativity is the cornerstone of brand differentiation. Our squad members think like entrepreneurs, build like makers, and articulate like storytellers. It’s our diverse backgrounds, rich histories, and deep insights all connected by a single desire to win. From brand development to full campaign work, every element is meticulously crafted to leave a lasting impression.

Digital Dominance: We’re a truly integrated agency with digital and traditional chops at the heart of everything we do. From building one of the first responsive websites in the US to cutting-edge strategies that to take market share from the largest brands in the world, we know how to make brands stop the thumb-swipe, constant scrolling.

Data-Driven Insights: Informed decisions are the bedrock of success. Agency Squid employs advanced analytics and data-driven methodologies to track performance, identify opportunities, and optimize campaigns for maximum ROI. By staying ahead of trends and adapting strategies accordingly, they ensure brands remain at the forefront of the market.

Project to ongoing support, we help brands grow
  • Supported the brand launch of White Claw Hard Seltzer, growing it to the top hard seltzer in the world.
  • Launched an Olipop & Poppi competitor that addresses true holistic gut health.
  • Rebranded Rubio's Coastal Grill and refreshed their online ordering to cater to consumers during the Pandemic.
  • Took FitVine Wine from a Crossfit drink to national recognition, and eventually their purchase by one of the largest wine makers in the U.S.
  • Helped NuLeev become the Midwest's #1 CBD brand, preparing it for the legalization of THC in specific markets
  • Built a consumer-facing brand for Costa Farms, helping it become the number 1 indoor plant brand in the U.S.
  • Established Libby Wine as the on-tap wine for on-premise accounts
  • Helped the country's largest flavor house create a separate owned-brand arm and built their first tequila-based RTD

How can we help?

We’re not a boastful bunch but we know our strengths when it comes to building brands. To us we want the work to speak for itself and we believe it does. With a proven track record of success across a diverse portfolio of industries, we know how to build a brand with impactful creativity that builds businesses. 

We expect our work to be impactful. We expect our partners to grow. And it’s in our best interest they do. Because when they win, so do we.