Every CPG category is in motion right now, making brand strategy more important than ever. Nutrient density is replacing diet culture as the primary purchase...
In today’s saturated CPG landscape, having a great product isn’t enough—your brand needs a clear, resonant point of view. At Agency Squid, we explore how...
In a performance-obsessed marketing world, it's easy to chase clicks and conversions—but at what cost to long-term brand equity? At Agency Squid, we believe breakthrough...
When an iconic global brand like Hard Rock wanted to enter the ultra-competitive hard seltzer space, they turned to Agency Squid to make noise—and make...
In today’s fragmented media landscape, your next campaign needs more than just cool creative—it needs a strategic engine. At Agency Squid, we blend insight, cultural...
In today’s saturated market, the brands that break through aren’t just seen—they’re felt. At Agency Squid, we explore how emotional storytelling and occasion-driven brand moments...
To reignite growth and relevance for Harken Chardonnay, Agency Squid refreshed the brand with a bold new campaign centered on the idea that “Good character...
With over 60,000 SKUs competing for attention in the average grocery store, building a standout CPG brand takes more than shelf space—it takes strategy, speed,...
