Sixty-three percent of marketing decision-makers rate their own persona and segmentation work as above average or best-in-class. According to Forrester’s research on portfolio marketing, only a...
In 1997, PepsiCo spun off Pizza Hut, Taco Bell, and KFC into an independent company. The restaurants were profitable. The relationship had worked for two...
Researchers analyzed 83,719 consumer packaged goods products introduced over an eight-year span and published the results in Marketing Letters in 2021. A quarter of those products stopped...
