DRINKS
Crowded coolers. Changing drinking culture. Real pressure to perform. A drinks marketing agency built for real growth.
We’re built for this.
Agency Squid is a leading adult drinks marketing and advertising agency specializing in beverage alcohol, beverages, and drink branding, creative, and go-to-market strategy. We help beer, wine, spirits, RTD, and emerging alcohol-adjacent brands do the hard thing: win attention at shelf, earn trust with modern drinkers, and build demand that actually moves cases across the drinks and beverage market.
From launching drinks and beverage brands that created hard seltzer, to reframing “better-for-you” wine as a lifestyle (not a lecture), to building Gen Z RTDs engineered for social and retail velocity, we help drink brands turn cultural truth into measurable growth.
Strategy first.
Creativity with bite.
Momentum you can track.
A Beverage Alcohol Agency That Starts With the Drinker, Not the Liquid
We build brands around how people actually drink now
Modern drinking behavior is fragmented, fluid, and fast-moving. Growth doesn’t come from chasing trends late. It comes from understanding why people choose, switch, and stay loyal—then building brands that meet them there.
What makes our beverage alcohol work different:
Deep segmentation that drives decisions
We uncover behavior-led personas to understand occasion, mindset, and motivation—then design brand systems that convert in real environments: cold box, back bar, e-commerce, and sampling.
Built for culture before it shows up in sales data
Moderation. Wellness. Sober-curious occasions. Convenience-channel impulse. We spot shifts early and design for the next ritual, not the last one.
Confident across the gray space
Today’s drinkers move fluidly between full-proof, low-ABV, and no/low. We build portfolio architecture and messaging systems that feel intentional across every occasion—without brand dilution.
Craveable clarity, not category jargon
Ingredients, process, ABV, benefits, and provenance—translated into simple, desirable stories that sell in seconds, not paragraphs.
Designed for the moment “yes” happens
Our work is engineered to perform where decisions are made fast: cold box, back bar, e-comm scroll, sampling table, distributor pitch.
Systems, not one-off campaigns
We build scalable brand platforms that hold across packaging, social, retail, paid media, experiential, and trade—without losing soul or consistency.
A Beverage Alcohol Agency That Starts With the Drinker, Not the Liquid
The proof is in the pour—and the placement
White Claw hard Seltzer Drinks
Helped launch the brand that didn’t just enter a category—it created one. Built a disruptive, gender-neutral, better-for-you brand world with a digital-first go-to-market and retail/trade storytelling that secured national placements and reshaped the RTD landscape.
Silver Oak Drinks
Modernized an American luxury icon—uniting strategy, messaging, and design into a cohesive system that increased cultural relevance, strengthened consumer connection, and helped deliver the brand’s most successful Q4 on record with 5% growth.
FitVine Wine Drinks
Repositioned wine for wellness-minded drinkers tired of old rules. Delivered a modern platform that drove a 650%+ spike in product-locator activity, 5× sales growth year-over-year, $1MM+ in online sales, and a 200k-case increase, contributing to acquisition.
SixSip Hard Refresher Drinks
Created and launched a Gen Z RTD from the ground up—naming, identity, packaging, and go-to-market built for social, shelf, and impulse. Result: 150%+ over projections with placements at Circle K, Target, and Total Wine.
Atomic Dog Hard Cider Drinks
Reinvented a stagnant legacy cider into a bold challenger—new name, identity, packaging, and omnichannel launch designed to disrupt the cold box and unlock regional expansion.
Summit Brewing
Reignited a regional legacy in a stalled craft category by reclaiming cultural relevance and simplifying choice—helping Summit become the only Minnesota craft brewery to post production growth from 2024 into 2025 amid category decline.
Libby Wines N/A
Redefined modern celebration—with or without alcohol—by building one unified brand world across alcoholic and non-alcoholic offerings. Centered on the Modern Moderator, we created parity across portfolio, retail, and sampling—removing stigma and elevating ritual.
Trail Magic THC
Reignited a regional legacy in a stalled craft category by reclaiming cultural relevance and simplifying choice—helping Summit become the only Minnesota craft brewery to post production growth from 2024 into 2025 amid category decline.
Testimonials
What our clients have said about our work
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Let’s talk about what’s working and what's not—and build the bold, strategic, scroll-stopping brand that connects the way you want it to.