Adult Beverage Marketing | Changing Landscapes
Category: Expertise / Miles Marmo
Agency Squid has been helping brands navigate all aspects of the the adult beverage space, from launching new brands, creating categories within categories, to shifting brand perception for both consumers and the B2B audience within the three tier system. Our...
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CATEGORIES
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CANarchy | Oskar Blues Brewery creates Spirits by Oskar Blues
Case Studies
August 01, 2023 / Miles Marmo
Oskar Blues is one of the nation’s largest craft brewers and leads the “in a can” movement with best-selling products like Dale’s Pale Ale. While the craft beer segment continues to experience steady growth, Oskar Blues had identified spirits as...
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Great Waters Financial
Case Studies
March 31, 2023 / Miles Marmo
When the Great Waters Financial Digital Operations Manager reached out to us to inquire about building out a new branding strategy, website design, and marketing campaign strategy, we had no idea they would be disrupting the retirement services financial institution.
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RUBIO'S COASTAL GRILL
Case Studies
March 17, 2023 / Miles Marmo
The Rubio’s Coastal Grill chain was unable to pivot during the pandemic throwing them into bankruptcy. They were bought by a venture capital firm who contacted us to help them pivot the fast-casual food company and get a return on...
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RENESOLA POWER
Case Studies
February 20, 2023 / Miles Marmo
ReneSola is an international company specializing in providing solar energy to businesses and organizations. ReneSola MN, the Minnesota branch, focuses on working with government programs and municipal utilities to incentivize companies through subscription services to invest in green-energy, community solar...
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Sliq Spirited Ice
Case Studies
February 21, 2023 / Miles Marmo
Jel Sert is the nation’s largest producer of frozen novelties with brands like Otter Pops and Flavor-Ice. This family business was built on bringing innovative desserts to the masses, and with that expertise they wanted to expand into a new...
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LUCE LINE BREWING COMPANY
Case Studies
September 22, 2022 / Miles Marmo
Luce Line Brewery is a new brand bringing craft beer and craft hard seltzer to the northern suburbs of Minneapolis. As a new entity located in a transitioning community on one of the busiest bike trails in Minnesota, the brand...
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Defining a Category | White Claw Hard Seltzer brand Launch
Case Studies
September 21, 2022 / Miles Marmo
Innovating new products in the alcohol category has helped prop up “big beer” industry the last few years. Mike’s Hard Lemonade plays in that arena and continues to be the scrappy underdog by providing consumers a better tasting product and...
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CLARITY HARD SPARKLING WATER
Case Studies
September 22, 2022 / Miles Marmo
Eel River Brewing is the country’s first 100% certified organic brewery and regionally has had great success in northern California and southern Oregon. They observed that not everyone who visited their “on-premises” operations was looking for a microbrew. The large consumer...