How Agency Squid Helped ReneSola Break Through a Saturated Market with a Viral B2B Campaign

B2B Creative Services | Branding | Campaign Development | Solar Energy Marketing

In today’s crowded B2B landscape, sounding smart isn’t enough—you have to stand out. Especially in industries like renewable energy, where every competitor uses the same buzzwords, color palettes, and templated messaging. That’s exactly why ReneSola Power turned to Agency Squid—to develop a creative brand campaign that captured attention, educated decision-makers, and delivered measurable results.

This is how we helped ReneSola fill 40% of its solar garden capacity in just two months, by doing what most agencies overlook: creating B2B branding that’s actually creative.

Why Brand Innovation Matters More in B2B Than Ever Before

If you’re a brand manager, director, or CMO in the B2B space, you’re likely feeling the same tension we see across sectors:

You need to generate high-intent leads
You need to simplify complex offerings
You need to out-think, not out-spend, your competitors
And you need it all to work across sales enablement, digital campaigns, and executive outreach

That’s where our creative and strategic services come in. With ReneSola Power, we didn’t just build a campaign—we redefined how solar could show up in B2B marketing.

The Challenge: Cut Through B2B Clutter and Educate Time-Starved Executives

ReneSola’s Minnesota division offers community solar subscriptions to businesses and organizations, with benefits like:

Zero upfront investment
No ongoing maintenance
Guaranteed utility savings on monthly energy bills

But they faced a major barrier: decision-makers didn’t understand what community solar was, and worse, they had no interest in figuring it out.

Our challenge was to create a branded campaign that educated without overwhelming, sparked curiosity, and opened the door for their internal sales team.

Our Strategy: Make the Sun Work for You

“Employ the Sun” – A B2B Campaign Built for Disruption

After auditing the market, we found what most agencies find: sameness. From startup energy providers to national solar brands, everyone relied on technical specs, stock photography, and uninspired headlines.

So we flipped the narrative.

We made the sun an employee.

“Employ the Sun” became the campaign platform—a metaphor that humanized the value proposition and created a simple, visual hook that could adapt by industry.

From restaurants to warehouses to nonprofits, we created custom illustrations showing the sun “on the job”, turning the solar conversation from something abstract to something personal, visual, and value-driven.

What We Delivered: Full-Funnel B2B Brand Activation

We didn’t just design ads—we delivered a full creative system that connected brand strategy to business results:

Creative Services

Brand messaging strategy and campaign platform
Illustration system adaptable by industry
Custom headlines and copy that educated and converted

Brand Development

Visual identity extensions for the campaign
Storytelling frameworks for the sales team
Cohesive narrative across digital, print, and direct channels

Web & Digital

A fully redesigned, mobile-first website optimized for conversion
Clear CTAs and FAQ-style content to educate, reduce bounce, and improve lead quality
Integrated analytics and heat-mapping to refine UX based on engagement